Improving percentage of people currently dream about having their own business. Talking about this field with various other people we are able to systematically discover that significant percentage of us tends to point out faults of people, who have their own brands. We say that if we were them, we would chose other direction. On the other side, here we should remember that it might be pretty easy to evaluate moves of somebody else being on the other side and not being influenced by emotions, time pressure etc.